International Journal of Molecular Microbiology 2021-07-22T02:18:15+00:00 International Journal of Molecular Microbiology Open Journal Systems <p>International Journal of Molecular Microbiology (IJMM; ISSN: 2617-7633) is a peer-reviewed, open access, international scientific journal that publishes research on all aspects of molecular microbiology.</p> Healthcare Marketing: Global Molecular Diagnostics for Infectious Diseases 2021-07-22T02:09:07+00:00 Muhammad Naeem Iqbal Firasat Hussain Asfa Ashraf <p>The molecular diagnostics of the infectious disease sector of the clinical diagnostics industry is a market that just keeps on growing. Infectious disease testing directly benefits from the explosion in biotechnology, especially genomics. Exciting technical developments hold the promise of a dynamic, growing, and evolving world market that holds the promise of diagnostics taking the lead in infectious disease eradication. The implications of current trends in molecular infectious diseases will provide a wealth of data regarding types of organisms present in a sample that will lead to more accurate and effective diagnosis and treatment of infectious diseases. In this issue, Alkhatib and Al-Balas (2021) state that health marketing has elevated the status of healthcare. Healthcare Marketing needs a planned medical marketing strategy to keep up your healthcare brand.</p> 2021-04-30T00:00:00+00:00 Copyright (c) 2021 PSM COVID-19 Pandemic: The Role of Control Measures to Eradicate the Disease 2021-07-22T02:18:15+00:00 Muhammad Naeem Iqbal <p>No abstract is available.</p> 2021-04-30T00:00:00+00:00 Copyright (c) 2021 PSM An Update on the New Approaches in Healthcare Marketing 2021-07-21T12:16:58+00:00 Ahed J Alkhatib Samir Al-Balas <p>There has been a shift in marketing thinking in the health sector as a result of shifts in consumer and societal conduct. The concept of health as a good rather than a service has been recently promoted. The main objective of this study was to review the updated literature about the new approaches in healthcare marketing. The study's key findings revolve around the economic axis that shifts services into products. Health care has become a commodity and a need in this sense, and the patient, as a client, should define his needs and demands. Taken together, Health marketing has elevated the status of healthcare by transforming the idea of a healthy environment serving patients into a health agency with a financial effect.</p> 2021-04-30T00:00:00+00:00 Copyright (c) 2021 International Journal of Molecular Microbiology