Healthcare Marketing: Global Molecular Diagnostics for Infectious Diseases

Authors

  • IQBAL The School of Life Sciences, Fujian Agriculture and Forestry University, Fuzhou 350002, China; Pakistan Science Mission (PSM), Narowal (Noor Kot 51770), Pakistan.
  • Firasat Hussain Department of Microbiology, Cholistan University of Veterinary and Animal Sciences Bahawalpur
  • Asfa Ashraf The School of Life Sciences, Fujian Normal University, Fuzhou 350117, China; Pakistan Science Mission (PSM), Narowal (Noor Kot 51770), Pakistan; Association of Applied BioMedical Sciences (AABMS), Narowal (51770), Pakistan.

Keywords:

Healthcare, Marketing, Molecular Diagnostics, Infectious Diseases.

Abstract

The molecular diagnostics of the infectious disease sector of the clinical diagnostics industry is a market that just keeps on growing. Infectious disease testing directly benefits from the explosion in biotechnology, especially genomics. Exciting technical developments hold the promise of a dynamic, growing, and evolving world market that holds the promise of diagnostics taking the lead in infectious disease eradication. The implications of current trends in molecular infectious diseases will provide a wealth of data regarding types of organisms present in a sample that will lead to more accurate and effective diagnosis and treatment of infectious diseases. In this issue, Alkhatib and Al-Balas (2021) state that health marketing has elevated the status of healthcare. Healthcare Marketing needs a planned medical marketing strategy to keep up your healthcare brand.

Downloads

Published

2021-04-30

How to Cite

Iqbal, M. N., Hussain, F., & Ashraf, A. (2021). Healthcare Marketing: Global Molecular Diagnostics for Infectious Diseases. International Journal of Molecular Microbiology, 4(1), 8–10. Retrieved from https://journals.psmpublishers.org/index.php/ijmm/article/view/548

Issue

Section

Perspectives
Share |